Media literacy capacity building for Western Balkans students tackling spreading mis/disinformation

Media literacy capacity building for Western Balkans students tackling spreading mis/disinformation

Short description
The project’s main objective is to increase the media literacy capacity of the young generation, namely students and professionals of various fields from all Western Balkan countries who will tackle biases that threaten democratic cooperation, social cohesion, and reconciliation in the region. The increased media literacy skills contribute to critically questioning the information space, which is essential for the information health of the region of Western Balkans.

Target group
10 young students, professionals, and CSO activists in the fields of: journalism, communication, international communication ; aged between 20-30 years old from Macedonia and Kosova

Activites
1. Kick-off meeting: HC participates to kick-off meeting with project partners. During this meeting, the details about the upcoming project activities are discussed and defined.

2. Open call and selection of participants: HC issues a call for participation to project for the target group, through an application form. Following the deadline, HC selects 10 participants from Macedonia (5) and Kosova (5).

3. Summer School on Media Literacy:
02-08 September, 2024 in Zabljak, Montenegro
Participants will learn about disinformation and hybrid threats in the Western Balkans, why is investigative journalism important, what is the genre of reportage and how can it be used for tackling disinformation, how disinformation can benefit the spreaders financially and how propaganda is sponsored. Participants will also learn about investigative research and open data investigations. Moreover, special training will be dedicated to security in the digital domain, digital security hygiene, and online harassment so participants will know what to do when targeted by bots, trolls, or cyberattacked by other malign adherences. Participants will also receive training on defining the target audience for their individual campaigns.

4. Mentored campaign:
09.09.2024 – 31.12.2024
After completing the intense training during the summer school, participants will form teams consisting of all the Western Balkan countries. Individual teams will get a small stipend to conduct an information campaign based on the knowledge gained on media literacy to serve as multipliers among their peers. They are free to use the small resources in any way the campaign requires—for graphical design, illustration licenses, video production equipment, etc. Participants will have the whole summer to collaborate on creative campaigns. All campaigns should target the participants` fellow students, friends, and peers. Individual teams will gather M&E requirements in advance to tailor their individual campaigns to achieve the objectives set by the project team. After conducting the campaigns, during the presentation of results, we will elaborate on which method was the most effective and what are the elements of a good campaign in terms of publicity in the region of Western Balkans.

5. Evaluation session:
15 January, 2025, online.
After conducting all the above-mentioned campaigns by individual teams consisting of one representative of each of the six Western Balkan countries, during the presentation of results, we will elaborate on which method was the most effective, what the elements of a good campaign in terms of publicity in the region of Western Balkans.

Location of activities
Skopje (Macedonia) and Zabljak (Montenegro)

Project partners
ALFA Centar (Montenegro) – implementer
Youth Center Perspektiva (Albania)
Humanity in Action (Bosnia and Herzegovina)
Horizon Civitas (Macedonia)
Professional Association of Security Sector (Serbia)
Strategic Analysis (Slovakia)
Citizen D (Slovenia)
Institute of Reportage (Poland)
Center for Independent Journalism (Hungary)

Period of implementation
January 2024 – January 2025

Donors
International Visegrad Fund and Ministry of Foreign Affairs of Republic of Korea

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